When it comes to peer to peer fundraising strategies, getting companies to sponsor your event is a good way to go. But, figuring out how to get a company to sponsor you isn’t exactly common knowledge. Gaspard, Zeffy’s resident cyclist, triathlete and ironman wants to help.
"Be simple and straight forward. People won’t take the time to read a 15 page sponsorship proposal."
How to write a sponsorship proposal.
If you can, we reco. putting your sponsorship proposal together in google slides, powerpoint or keynote. It’s a more visual approach that will make it easier for potential sponsors to flip through, while acting as a visual reminder for your peer-to-peer event.
We’ve whipped up a step-by-step guide to help you create your sponsorship proposal:
1. Start by introducing yourself and the event/fundraiser.
- Clearly state the purpose of your proposal and briefly explain your organization or event.
2. Provide some background info. about the nonprofit organization:
- Explain the mission, vision, and values of your organization.
- The purpose and goals of your event.
- Any interesting facts that might encourage a business to sponsor your peer-to-peer event. (Facts, data, success so far, etc.)
3. If you’ve participated before, include a slide about your past events, what you accomplished and how much you raised.
4. Clearly outline the fundraising sponsorship levels you are offering.
- Mention the investment required for each level.
- Briefly describe each of your fundraising sponsorship packages. (Make sure to include a few levels to accommodate different sponsors and budgets.)
5. Breakdown the specific benefits sponsors will receive by supporting your peer-to-peer event. Include elements like:
- Logo placement, brand exposure, mentions in promotional materials, social media shout-outs, speaking opportunities, etc.
- This is a good place to get personal and mention how sponsoring your event aligns with the sponsor's business objectives or social responsibility goals.
6. Contact info.
- Provide contact information and encourage sponsors to reach out for more information.
- If you can, mention your flexibility and willingness to customize sponsorship packages to meet the specific needs of the sponsors.
7. Supporting materials:
- Attach any brochures, testimonials, press coverage, or relevant media mentions.
Remember to make the presentation as professional-looking as possible. Use your nonprofit organization’s logo and brand colours. Personalize it for each business as much as you can. And, review your sponsorship proposal for clarity, grammar, and consistency. (Ask for feedback before you start sending it out.)
We’ve made a sponsorship proposal template to help get you started.
Starting is the hardest part. So, we worked with Gaspard to make you a helpful Google Slide template for your next sponsorship proposal.
We’ve got more tools that break down how to get companies to sponsor you.
We didn’t stop at the sponsorship proposal. We’ve written how-tos and made some templates for:
Oh, and remember to say thank you!
Hey there 🙂
My name is Gaspard and I’m working as a Sales Representative at Zeffy. Since I started, I’ve learned a lot about the day-to-day realities of nonprofit organizations. Even when challenges arise (pandemic), I see so much dedication, passion and resilience from all the organizations I work with. But, what fulfils me the most about my work is that I get to meet so many people that want to do good for the world. It truly is a privilege.
On a personal level, I’m an avid cyclist and currently training for an Ironman. Also, over the last 3 years, I've organized a fundraising campaign for Québec Food Banks. This work has helped me understand how challenging it can be to create and organize an event. All of my work, training and volunteer experience has really helped me help nonprofits grow year over year with Zeffy.