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Charity Events

How to Avoid Last-Minute Fundraising Event Sign Ups for Good

July 26, 2022

Because nonprofit event participant registration doesn’t have to wait until the last minute

We’ve all been there. You send out invitations to your fundraising event weeks – sometimes even months – in advance.


Then, suddenly, just a few days before the registration deadline, you begin receiving a tidal wave of sign ups.

It is almost the day of the event, and you now have to restrategize based on all of the new registrations you received. 

So, how can you avoid last minute registration and encourage fundraising event attendees to buy their tickets sooner? Let’s take a look at some ways to encourage prompt participant registration so that you can have more time to plan for your event.

The “triple-M” method for boosting prompt nonprofit event registration

When trying to increase early registration for your nonprofit event, remember the three ‘M’s: Motivate, market, and mention. 


How do you drive people to take action? You need to give them incentives! That’s why the first ‘M’ stands for motivate.

Motivating your invitees to attend your event can take many forms. Depending on the event budget, you can provide different incentives for “early birds” for prompt registration. It helps that there is something to miss out on, but not something too big. You don’t want people to be so upset that they missed a deadline that they don’t come to the event. Some small incentives you could provide include:


The only way to recruit new attendees and encourage them to sign up for your event is to promote it. Thus, the second ‘M’ stands for market. 

There are so many ways that you can promote your event, and thankfully many of them are free or low-cost. Here are some ideas of ways that you can market your next fundraising event:


People often need friendly reminders when you are trying to get them to put an event on their calendar. And so, last but not least, the third ‘M’ stands for mention.

Mentioning your event via follow-up is a great way to remind potential attendees that they should complete their registration:

What to do after the event 

Once the event is over, you can get a head start on planning for the next by sending out post-event surveys. By literally asking the people what they want, you can get important insights that will help you learn as you go.

Here are some examples of questions you can ask attendees in your post-event survey:

  1. How did you hear about this event?
  2. How likely would you be to attend this event in the future?
  3. How helpful were the volunteers at the event?
  4. What is one thing we can improve on?
  5. What was your biggest takeaway or favorite experience at the event?
  6. How likely are you to recommend this event to a friend?
  7. How likely are you to become a recurring donor for our nonprofit?

Try to be open to receiving all kinds of feedback. Ultimately, the knowledge you will gain will enable you to plan more highly-attended events in the future – and that means more donations for your cause!

Want to know more ways to boost your fundraising potential?

Tell me!